A pest analysis is a strategic business tool used by organizations to discover, evaluate, organize, and track macroeconomic factors which can impact on their business now and in the future. Gdp annual change, government gross debt, inflation, unemployment rate. Understand the political system in egypt through analysis of key figures in the country and governance indicators. The president, abdel fattah elsisi, was reelected in 2018. Created by harvard professor francis aguilar in 1967, a pestle analysis helps business owners assess environmental. Scope of egypt pestel analysis report this report provides information about key macroeconomic indicators for egypt. The pest analysis how to use it for strategic planning. Pestle is a mnemonic which in its expanded form denotes p for political, e for economic, s for social, t for. This report covers egypts pestel political, economic, social, technological, environmental and legal analysis. Pest analysis is a powerful and widely used tool for understanding strategic risk. During the period from 2006 to 2011, the retail banking segment had seen significant growth and is expected to grow even faster in 2017. As a consumer of product will be one determining factor in whether a product will be sold or not sold, it is imperative to think about the different aspects that may impact a consumers choice product design being one of the aspects in question. Egypt has a challenge with the threat of terrorism parties in the north of sinai.
Pestel analysis for egyptian market political factor. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Pestle is an acronym for a tool used to analyze businesses that stands for political, economic, social, technological, legal and environmental factors. Report on pestel analysis of egypt country map and flag of egypt. Pestle analysis analysis of political, economic, social, technological, legal, and environmental factors, which the company cannot control but have an impact on business. Its also on a profit upswing, despite the major controversies about nestles ownership and views about water rights. The framework examines opportunities and threats due to political, economic, social, and technological forces.
The pest analysis has proven to be a flexible and easy to understand tool in the context of strategic planning. The analysis was given the name pestle in reference to t he acronym formed by the initials of the six categories of macroeconomic variables included in the model political, economic, socio. They are outside the control of your organization 2. The pest analysis is a tool to evaluate external factors. Egypt or officially called the arab republic of egypt is a mediterranean country which is bordered around by israel and gaza strip in the northeast, the gulf of aquaba in the east, the red sea in the southeast, sudan in the south and libya to the west.
Restoring macroeconomic sustainability and supporting growth 10 fiscal consolidation goals 10 tax policy and revenue reforms 12. Swot analysis cannot be used alone, has to be incorporated in different contexts political, technological, economic and social. Introduction egypt is one of the most ancient countries in the world. Pestel analysis pest analysis explained with examples b2u. They will have some level of impact on it all discussions must be carefully controlled to keep the focus on identifying issues rather than trying to resolve them. Moreover, this concept is used as a tool by companies to track the environment theyre operating in or are planning to launch a new projectproductservice etc. Jul 30, 2019 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors.
Interest rates, mortgage rates, inflation and employment statistics of egypt. This tool is especially useful when starting a new business or entering a foreign market. Pestel analysis is used to analyze international companies as well as industries that are engaged in exporting and depend on international markets. This overall analysis will then be narrowed to the housing and. Pestle analysis pestle variations steeple pestlied etps pest steepled step stepe the most common variations are shown in the diagram above. It will enrich ones knowledge about pestel after watching this slide 2.
Egypt is one of the most ancient countries in the world. Feb 19, 2019 this egypt pestle insights provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. In the above sections, we discussed advantages and limitations of pestle analysis. The dairy and juice is marketed under the almarai name. Residential real estate market in egypt luxury residential. Hence, the following article not only describes the content of this tool, it also provides advice for its practical application and interpretation. Egypt economy, politics and gdp growth summary the. Pestle analysis free ebook in pdf, kindle and epub format. We understand your ultimate objective is to learn how to do a pestel analysis of a company. Sep 18, 2016 a pestel analysis or pestle analysis formerly known as pest analysis is a framework or tool used to analyse and monitor the macroenvironmental factors that may have a profound impact on an organisations performance. However, one may find difficulty defining what product design is.
P e s t e l analysis pestel analysis in this slide briefly, analyse about pestel. Egypt pestel analysis market research report market research. A pestel analysis or pestle analysis formerly known as pest analysis is a framework or tool used to analyse and monitor the macroenvironmental factors that may have a profound impact on an organisations performance. The important thing to note is that these are all just variations of the one analysis tool. In tourism, one might use pestel analysis that helps assessing the global behavior of tourism demand. This pestle country analysis report on egypt provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with. Executive and legislative power, main political parties. The current account balance for egypt was estimated to be negative at usd 18. Pest analysis understanding big picture forces of change also known as pestle, pestel, pestlied, steeple and slept analysis pest analysis is a simple, useful and widelyused tool that helps you understand the big picture of your political. Egypt market research reports, pest analysis and industry trends. India is the second largest country in the world by population. Egypt market research reports, pest analysis and industry.
As with any other tool, the real value of the pest analysis depends on the way it is used. Pdf a pestle analysis of international retailing in the east. Egypt pest analysis free download as powerpoint presentation. Pestle analysis pestle factors the purpose of the pestle analysis is to identify issues that fit two key criteria. Mar 29, 2016 egypt country profile 2016 research and markets. Pestle analysis, that is usually referred as pest analysis, may be an idea in promoting principles. It plays a very important role in global trade and politics. Economic activity in egypt at economy and sectorindustry level, analysis of gdp and key industries affecting residential real estate, pestle analysis and the presence of shadow economy. Jul 05, 2017 how to do a pestle analysis of a company. Pestle insight of egypt egypts commercial power goes strong. Doc report on pestel analysis of egypt country map and. Pest analysis stands for political, economic, social and technological is used to assess the relation of these four external factors in relation to your business. This pestle country analysis report on egypt provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis.
Pest analysis template political, environmental, social. A, it gained autonomy in 1990, but the french government continues to hold 27% stake in it. This detailed pestel analysis of india aims to address some of the political, economic, social, technological, environmental, and legal issues that shape india today. Especially when your business goes into new ventures or product launch ideas, these factors should be carefully analysed to determine how huge their impact is. Economic policy reform will continue, albeit at a slower pace.
Jan 24, 2016 this is the detailed pestle pestle analysis of egypt which discusses the external factors impacting the country. Pestle analysis, which is sometimes referred as pest analysis, is a concept in marketing principles. You may have to do a pestle analysis of coca cola or some other company during the academics. It sales its products globally in more than 190 countries. With his term extended and a further term permitted he could rule until 2030 although he will face some dissent to his authoritarian rule. Pest analysis understanding big picture forces of change also known as pestle, pestel, pestlied, steeple and slept analysis pest analysis is a simple, useful and widelyused tool that helps you understand the big picture of your political, economic, sociocultural and technological environment. Political factors may be altered by the governments influence on a countrys infrastructure. This pestel pestle analysis of unilever outlines growth opportunities in the international consumer goods market.
France telecom, is one of the worlds leading telecommunications player providing varied services like fixed line telephony, mobile communication services and internet services in europe and africa. Risk management pestle analysis a pestle analysis may help when assessing the risk arising from the impact of external factors on a charity, particularly when working internationally. Egypts mediumterm strategy and outlook 3 checklist of implemented, pending and planned reforms 5 promising signs that egypt is on the right track 7 iii. Browse report with over 84 million inhabitants, egypt is one of the most populous countries in africa and the middle east, and the 15th most populated in the world. Nestle is a massive company with ties to 194 countries. Additionally, the report provides a pestle analysis of a countrys business climate. It is often helpful to complete a pest analysis prior to a swot analysis, although it may be more useful to complete a pest analysis as part of, or after, a swot analysis. Egypt pestel analysis brief egypt is one of the most ancient countries in the world with valuable history, culture and economics foundation. This free ebook explains how to carry out a pestle analysis.
Nonetheless, the economy started to recover as of the financial year 201617, with growth forecast to. Political, economical, social, technological, environmental and legal. Almarai is a leading food and beverages manufacturer and distributor in the middle east. Pest analysis free download as powerpoint presentation. The rulers of egypt are famous for their unique and cruel traditions like in order to avoid mosquito. Established in 1977, the company and its subsidiaries are active in the middle east and the north africa region through five categories which are dairy, bakery, juice, poultry and infant nutrition. Egypt country profile 2016 research and markets business wire. The banking industry is a highly fragmented and made up of various segments including retail banking, corporate and investment banking as well as asset and wealth management. Egypt pest analysis gross domestic product egypt scribd.
Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. This egypt pestle insights provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. The egyptian economy, which had previously shown resilience to the global financial crisis, has suffered from the internal political crisis and revolutionary uprising of 2011. They will have some level of impact on it all discussions must be carefully controlled to keep. Application of the pestle modelwhich examines various political, economic, social, technological, legal, and environmental issuesto. Nestle is a multinational company with sales around the world. The large regions of the sahara desert, which constitute most of egypt s territory, are sparsely inhabited. It has the funds and presence to impact governments. India is one of the most powerful countries in the world. Egypt juice industry analysis the non carbonated soft drinks are considerate to have a huge potential within the juice sector.
Egypt pest analysis egypt foreign exchange reserves free 30. The company has factories in 85 countries as well as a global sales and distribution network. The company has brought several iconic brands to the market including maggi, nescafe and kitkat. Scribd is the worlds largest social reading and publishing site. This is the detailed pestle pestle analysis of egypt which discusses the external factors impacting the country. Doc report on pestel analysis of egypt country map. Apr 21, 2019 nestle is a multinational company with sales around the world. Chilling effect in a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal.
Market research on egypt pestel analysis market research report having. Click the pdf icon below to download the ebook from the online library. Then the report will investigate the overall egyptian market using pest analysis. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. While the company faces threats in its remote or macroenvironment, growth is achievable by focusing on product innovation, among other approaches.
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